“Employees don’t typically tell HR that they’re using a mental health benefit.”

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About Pinterest



Employee count



San Francisco Bay Area

International offices

Canada, U.K., Germany, Ireland, Australia

Key challenge

Providing benefits people will like & use

Passion Through Discovery

Like many tech companies in the San Francisco Bay Area, a top concern at Pinterest is anxiety and depression. “Mental health impacts everyone, we see it in the headlines everyday,” says Alice Vichaita, Head of Global Benefits at Pinterest. Vichaita wanted to find a solution that could offer preventative emotional health care for the team to reduce rates of stress. Yet when she sought out preventative care option, she struggled to find an emotional healthcare solution that fit the needs of their highly creative and active team.

“Ginger emotional health coaching has been a tremendous help for our team,” said Alice Vichaita, Head of Global Benefits at Pinterest.

The Impact at Pinterest

With Ginger, Pinterest found an on-demand, behavioral health solution that could provide their team with coaching, therapy and psychiatry—all through a mobile app. In 2016, they launched Ginger initially as a pilot program to their employees and after seeing the positive impact that coaching had on their employees, signed on for full services just 3 months later.

About Pinterest


Covered lives






Average satisfaction rating

I love my coach. Even after just a few interactions, she already understands where I am coming from.

- Pinterest Employee

Ready when you are.

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